From Conservative Meme to Resistance Symbol: This Surprising Transformation of the Frog

This protest movement may not be televised, yet it might possess amphibious toes and large eyes.

Furthermore, it may involve the horn of a unicorn or the plumage of a chicken.

Whilst rallies opposing the administration carry on in US cities, participants are adopting the spirit of a community costume parade. They have taught salsa lessons, distributed treats, and ridden unicycles, while officers observe.

Mixing comedy and political action – a tactic social scientists call "tactical frivolity" – isn't novel. However, it has emerged as a signature characteristic of American protest in the current era, embraced by both left and right.

One particular emblem has risen to become particularly salient – the frog. It originated when recordings of a confrontation between a protester in an amphibian costume and federal officers in the city of Portland, became an internet sensation. It subsequently appeared to demonstrations throughout the United States.

"There's a lot happening with that small inflatable frog," states a professor, a professor at UC Davis and a Guggenheim Fellow who studies performance art.

The Path From a Cartoon Frog to Portland

It's challenging to discuss protests and frogs without mentioning Pepe, an illustrated figure adopted by far-right groups throughout a political race.

As the meme gained popularity on the internet, people used it to convey certain emotions. Later, it was deployed to show support for a political figure, even one notable meme shared by the candidate himself, portraying Pepe with a signature suit and hair.

The frog was also portrayed in certain internet forums in darker contexts, portrayed as a historical dictator. Participants exchanged "unique frog images" and established cryptocurrency in his name. His catchphrase, "feels good, man", was used an inside joke.

However the character did not originate as a political symbol.

The artist behind it, the illustrator, has stated about his distaste for its appropriation. Pepe was supposed to be simply a relaxed amphibian in this artist's universe.

This character debuted in an online comic in the mid-2000s – non-political and famous for a quirky behavior. A film, which chronicles Mr Furie's efforts to take back of his creation, he said the character was inspired by his experiences with friends and roommates.

When he began, the artist experimented with sharing his art to the nascent social web, where people online began to copy, alter, and reinterpret the frog. As Pepe spread into fringe areas of the internet, Mr Furie tried to disavow the frog, including ending its life in a comic strip.

However, its legacy continued.

"This demonstrates that creators cannot own symbols," says the professor. "They can change and shift and be reworked."

Previously, the popularity of this meme meant that frogs were largely associated with conservative politics. But that changed recently, when a viral moment between a protestor dressed in an inflatable frog costume and an immigration officer in Portland, Oregon captured global attention.

The event came just days after a directive to deploy the National Guard to the city, which was called "war-ravaged". Demonstrators began to gather in droves at a specific location, near an immigration enforcement facility.

Tensions were high and an agent sprayed pepper spray at the individual, aiming directly into the ventilation of the inflatable suit.

The individual, the man in the costume, responded with a joke, saying it tasted like "something milder". However, the video spread everywhere.

The costume was somewhat typical for the city, known for its unconventional spirit and left-wing protests that embrace the absurd – outdoor exercise, retro fitness classes, and unique parades. The city's unofficial motto is "Embrace the Strange."

The frog even played a role in a lawsuit between the federal government and Portland, which argued the deployment was unlawful.

Although a judge decided that month that the administration was within its rights to deploy troops, a minority opinion disagreed, noting in her opinion the protesters' "propensity for using unusual attire when expressing their disagreement."

"It is easy to see the majority's ruling, which accepts the description of Portland as a war zone, as simply ridiculous," the dissenting judge stated. "But today's decision is not merely absurd."

The action was stopped legally soon after, and personnel withdrew from the area.

But by then, the frog had become a potent symbol of resistance for the left.

The inflatable suit was spotted in many cities at anti-authoritarian protests that fall. Amphibian costumes were present – along with other creatures – in major US cities. They appeared in rural communities and global metropolises like Tokyo and London.

The frog costume was backordered on major websites, and saw its cost increase.

Shaping the Narrative

What brings Pepe and the protest frog – is the interplay between the silly, innocent image and underlying political significance. This is what "tactical frivolity."

This approach rests on what the professor terms a "disarming display" – frequently absurd, it acts as a "disarming and charming" display that draws focus to your ideas without needing obviously explaining them. It's the goofy costume you wear, or the symbol circulated.

The professor is both an expert on this topic and an experienced participant. He's written a book called 'Tactical Performance', and taught workshops around the world.

"One can look back to the Middle Ages – under oppressive regimes, they use absurdity to express dissent indirectly and still have a layer of protection."

The theory of this approach is multi-faceted, he says.

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Lauren Rogers
Lauren Rogers

A passionate writer and life coach dedicated to helping others unlock their potential through mindful practices and actionable insights.